Levi's - Men's Collection?

I accompanied Sarah B. to the Levi's store the other day on her quest for jeans (she found some!).  Of course, I ended up trying on a ton of stuff.  Guess what?  Everything I tried was from the men's collection.  It totally rocks, who would have thought it was men's?  They even have a very nice "carry-all."

 All images from levi.com